I am currently a doctoral candidate in Marketing at the MIT Sloan School of Management. My research interests focus on product pricing, consumer search and learning, new product management, and strategic marketing communication. I apply game theory, dynamic optimization theory, and econometric methods to study these marketing problems.
Standard or Optional: When Should Add-ons be Bundled
Learning from Experience, Simply
with Juanjuan Zhang and John Hauser
Marketing Science, revise & resubmit
The Harbingers of Failure
with Eric Anderson, Duncan Simester, and Catherine Tucker